The Health And Natural Food Stores - 2082 Words

The health and natural food stores have become increasingly noticeable with the modern diet crazes in The United States. The health and food industry extends beyond the GNC s store, health consciousness also extends to the local grocery store. In the featured writing the following will be explained, the segmentation of local market, a developed strategy for attracting a target audience chosen, a developed strategy for building long term customer loyalty, a discussion on reasons for using strategies, furthermore a list of three potential methods of measuring customer satisfaction and loyalty. Last a message for attracting the target audience. The topics discussed are ultimately going to be used for a new health food store called Phil’s†¦show more content†¦A strategy for targeting an audience is one of looking for families and individuals with disposable income and care for their wellbeing. Purchasing food items that provide important nutrients like potassium, dietary fiber, vitamin D and calcium, could add up to $380 annually to consumers’ grocery bills(Gustafson, n.d.) Americans have seen the value of foods with preservatives in them and notice they can purchase unhealthy classified items at a lower cost and shorter preparation time in contrast to a fresh cooked meal that inherently takes hours to prepare. The diet of an American differs from developing countries and others, the food in the US contains preservatives that are cause for long term health problems. The goal of Phil’s Organics is not to frighten or terrify a customer into making healthier food choice but rather giving the customer the informed alternative, with an emphasis of little advertising exposure, again to gain the customers trust and do its part to reverse obesity trends in the US. Natural, organic and eco-friendly products’ consumers have been divided into 7 shopper segments based on demographics, their lifestyle, organic purchasing history, attitudes toward organic and natural products, etc. * True Believers : These consumers want above all to keep an healthy body. They are convinced of the benefits of organic and natural products for them, their their daily lives and the environment. They like to try